Taking a look at how online content has transformed contemporary media
Taking a look at how online content has transformed contemporary media
Blog Article
How has the internet made media production more inclusive? - read on to discover.
In today day, online platforms have made it substantially simpler for everyone to create and distribute material. Previously, developing content for a wide audience involved access to a series of important resources and funding. Presently, with the use of smartphones and typical digital technologies, digital media content examples like short form videos, blog posts and podcasts can be quickly developed with simply a few fundamental gadgets, in addition to reaching a large audience, really rapidly. This has opened the door for more diverse voices, especially those who were previously ignored by mainstream media. The head of the parent company of Guardian Media Group would acknowledge the importance of mass media using social networking sites, implying that social media has created a place for underrepresented communities to share their stories.
The rise of internet content has completely changed what is implied by the term mass media. Previously, mass media adhered to a hierarchical arrangement, using a top-down media website design. Normally, a small group of professionals, such as newspaper publishers or journalists, who would create content for large audiences who mainly just consumed it. However, nowadays, with the help of the internet, the face of media has seen considerable change, making the consumption and availability of media a lot more open and interactive. With access to popular social media platforms, new media examples are revealing that individuals can create and share their own content, just as quickly as they can absorb it. Social media has enabled anybody to contribute to public discussions, rather than just the major media providers and so as a result, mass media is no longer controlled by a couple of big voices. Rather, it is spread out throughout millions of user narratives worldwide.
In the digital media landscape, what we see online is mainly chosen by algorithms which are shaped by our online behaviours. Each social media channel uses its own programmed system to reveal new content and recommend material that will appeal to the user. The types of media content examples that will be revealed to a user is designed to keep individuals engaged. The algorithms are created to keep individuals stimulated by suggesting and promoting videos that are relevant, well-liked or contestable among other users. While this level of personalisation can be helpful, it can confine the areas of media that individuals are subjected to, producing more division and prejudice among users around social problems. Those who are involved in media production, like the founder of the fund that has stakes in Sky, for instance, would recognise the effect of social media networks in sharing new stories. Similarly, the chairman of the company that owns NBCUniversal would recognise the impacts of user produced material in the media landscape.
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